How we approach advertising analytics
From initial data review
At vinoratexo, our process for evaluating advertising effectiveness is built on transparency and cooperation. We begin by understanding your campaign history and business objective, then tailor our analytics to align with your market strategy. Our team collaborates closely with each client, ensuring every insight delivered is relevant, actionable, and fully compliant with Australian legal standards.
Meet our experts
Skilled, experienced, and dedicated professionals
Jessica Rowe
Senior Analyst
Bachelor in Applied Statistics Melbourne University
AdSolutions Group
Top skills
Methods
Certifications
Jessica has worked with major Australian brands to assess campaign data, drawing on years of market-focused analytics experience.
Jessica brings a blend of technical precision and narrative skill. Her reports turn raw data into actionable market stories and help campaign teams make evidence-based decisions efficiently.
Liam Chen
Analytics Lead
Master in Business Analytics UNSW Sydney
Trend Insight Partners
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Certifications
Liam leads our analytics practice, focusing on ensuring every report meets our standards for clarity, transparency, and privacy.
Liam works closely with clients to align analytics with business goals. He promotes open communication and ensures findings are always presented in a user-friendly, compliant format.
Isabelle Hart
Data Strategist
Bachelor in Marketing Sciences University of Sydney
Bright Metrics
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Isabelle guides clients through each analytics step, helping demystify the numbers and connect findings to bigger business outcomes.
Isabelle’s expertise helps translate complex measurement into clear next steps. Her approachable manner and detailed explanations empower clients to participate actively.
Ethan Foster
Research Manager
Master in Market Analytics Monash University
InsightEdge
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Ethan oversees quality control and ensures each analysis is both rigorous and practical for Australian businesses.
Ethan takes pride in comprehensive, methodical work. He onboard clients smoothly and ensures deliverables meet the high standards expected of market analytics professionals.
Every step in our analytics journey
From first review to actionable results, each phase follows a structured methodology, keeping you informed and involved throughout the process.
Initial campaign review
We start by gathering all available advertising data and discussing your objectives to set a clear measurement baseline.
Primary goals
Define key objectives and metrics for evaluating campaign success.
What’s involved
Discuss goals, assemble campaign reports, review existing data sources, and establish metrics relevant to your market activity.
How it’s delivered
Collaborative meetings, secure data sharing, and detailed briefings ensure we understand every campaign component.
Tools used
Secure data portals, performance reports, proprietary checklists
Outcomes
Outline of agreed objectives and initial analytic roadmap.
Data analysis and segmentation
Our analytics team dives into the numbers, segmenting audiences and identifying engagement patterns across channels.
Primary goals
Uncover actionable patterns in audience interaction and market response.
What’s involved
Examine channel data, group audiences, and use statistical tools to illuminate effective touchpoints and campaign trends.
How it’s delivered
Utilise advanced analytics and segmentation to highlight what works, reporting findings in plain language.
Tools used
Statistical software, audience mapping tools, segmentation charts
Outcomes
Audience analysis report and segmentation profiles.
Objective results reporting
We develop transparent reports that measure campaign performance without bias or speculation.
Primary goals
Present clear, trustworthy outcomes to inform your next campaign decisions.
What’s involved
Compile audit trails, create visual reports, and explain actual versus expected results objectively.
How it’s delivered
Regular update calls, client review sessions, and open feedback channels keep everything clear and collaborative.
Tools used
Report generators, visualisation dashboards, feedback forms
Outcomes
Comprehensive report with key findings and action points.
Recommendations and refinements
Practical advice is given to optimise future campaigns, using data-driven reasoning and best practice insights.
Primary goals
Help guide ongoing improvements using lessons learned from current analysis.
What’s involved
Suggest next steps, refine measurement processes, and document actionable changes for future activity.
How it’s delivered
Personalised consultations, tailored checklists, and Q&A sessions support ongoing learning and adjustment.
Tools used
Consultation templates, improvement logs, process trackers
Outcomes
Custom recommendations guide and updated analytics plan.
How our approach compares
| Features | Standard analysis | Advanced analysis | Custom analytics |
|---|---|---|---|
| Objective market insights | Yes | Yes | Yes |
| Australian data compliance | Yes | Yes | Yes |
| Audience segmentation detail | Basic | Detailed | Custom |
| Report visualisation depth | Summary | Enhanced | Full |
| Ongoing recommendations | No | Yes | Yes |